The Buy Nigerian Campaign.

I have a little wisdom to share. I am not a fashion enthusiast per se but I like to buy pretty stuff, and better yet support my own. I tagged 2016 the year to “Buy Nigerian” and so far…well, I haven’t done much shopping. I have, however, noticed a trend among most start-ups in Nigeria. Quite a handful of them are commendable and  seem to have studied the fundamentals of starting a business. I started out referencing fashion, because the fashion industry has quite a high number of start up entrepreneurs, and seeing as Nigerians are intensely creative, it’s also a budding industry. A good number of them are converting this creativity and hardwork into money in the bank and I am happy for every single one of them. But these cloth makers (for want of a more generalising term to contain all of them) have a common flaw. They overprice their goods. I know what your sneering heads want to say to me: image But really no. There is a difference. In as much as there’s a truth in saying that, there’s also the reality of you studying ur potential clientele and considering what prices they would readily afford before actually setting these prices. For example,  someone I know from social media started making ready-to-wear clothes. And of course, (in my humble broke opinion) they are over priced. The reality of my life, as well as a couple of other young people I know is that when your goods are pretty, but overpriced, all you will hear from us is praises. Hardly a credit alert or text confirming order. We both know praises and recommendation is not legal tender in any country, so how about revising your business plan and making some actual profit and growing your business. As a budding business manager 😉😉😉, when you are developing a business, it is important to study the demographic where you will be providing the service. You cannot jump from your middle class bourgeois DSTV and internet-enabled international exposed self and assume that your clients should be the upper class or your fellow middle class people who can afford it. My dear, 2 questions; 1, why would my upper class designer wearing self choose to wear your nameless brand ? 2, if my middle class earnings allows me to buy online high street fashion and the likes for less, why would I rather wear your clothes? See,  you already have a teeming number of unwilling customers. So you’ ve gotta give something,  something has gotta give. There’s a reason there’s Walmart and there’s Saks. We can’t all afford to shop at 5th avenue, so we have the corner shop  (forgive my American analogy, but since we like to copy them….) Don’t run your business down by yourself. We all want to blow, and quick too. But there is strength in numbers. A daily sale of constant profit is wayyy better than a one month one sale profit. 😆😆😆😆 Peace & Love y’all. As always. 💋


3 thoughts on “The Buy Nigerian Campaign.

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